Another Success Story... Making a bottleneck flow smoothly.
The Challenge
An international distributor had a great marketing idea: Have customers enter product codes either on their cell phones or on the company website, garnering points that can be used to get products from various vendors. Unfortunately, the popular campaign soon produced multiple technical and logistical bottlenecks. For one thing, the website needed to be dynamically updated in conjunction with the vendor supply chain. Estimates from technical vendors, scheduling for multiple campaigns, marketing evaluations and audit trails – all these business processes were only minimally handled by two staff members using a combination of spreadsheets, emails, and phone calls.
The Solution
Our team was called in to spearhead a joint effort to re-evaluate and streamline the business process with an automated tracking system developed with QuickBase. Within six weeks we rolled out a system that features:
- Tracking of projects in multiple states across the Enterprise.
- Secure queues for vendors allowing for efficient workflow and project bidding.
- Comprehensive project management with checkpoints and sign-offs.
Process errors and miscommunications were drastically reduced. Vendors passed their cost savings to the company. Campaign management is now handled by one person. Projected cost savings for the first year: over $300,000. Another win for customized shared cloud-based application solutions.
